Your Daily Dose of Digital Marketing Insights

Start-Up to Success: Lessons Learned in Scaling an Agency

Leading and scaling an agency is no small feat. The journey is filled with ups and downs, and the need to adapt and grow is constant. As the founder of Eyeful Media has stated, a fast-growing creative agency, they've experienced the challenges firsthand. In this blog post, I'll share the valuable lessons they've learned along […]

PPC Bidding on a Budget: 5 Tips for Success

Introduction PPC advertising is a powerful tool that can help small businesses skyrocket their sales and boost brand awareness. However, it's crucial to tread carefully, as overspending can quickly drain your budget. To ensure a successful PPC campaign without breaking the bank, we've curated five essential tips for effective PPC bidding on a budget. These […]

Keyword Research Checklist for Creating Stellar Content

Welcome to Ernst Media, where we believe in the power of keywords to elevate your content and drive organic traffic to your website. In this blog post, we've curated the ultimate keyword research checklist to help you craft engaging blogs that resonate with your target audience. So, grab a cup of coffee and let's dive […]

Google Removes Canada News Links in Response to Online News Act, Bill C-18

Google, the world's leading search engine, has made a significant change in response to Canada's Online News Act, also known as Bill C-18. This legislation has caused Google to remove news links from its search results, leading to a shift in how Canadians access news online. In this blog post, we will explore the impact […]

YouTube's Bold Move: No More Videos for Ad Blockers

Hey there, fellow video enthusiasts! We have some breaking news from the world of YouTube, and it's a pretty big deal. The popular social media platform has just announced a new trial that could potentially change the way we watch videos on the site. Brace yourselves, because YouTube is now disabling videos for people using […]

B2B Content Marketing in 2023: The Power of Connection

Welcome to Ernst Media, where creativity meets results! In this blog post, we're diving into the world of B2B content marketing in 2023. As businesses evolve and technology advances, it's crucial to stay ahead of the game and leverage the power of connection to drive success. So, grab your metaphorical surfboard and let's ride the […]

Data Depreciation: How to Thrive in the Changing Landscape

In the ever-evolving digital marketing world, understanding your customers and staying ahead of your competition is crucial. One way to achieve this is through effective data collection and analysis. However, the landscape of data collection, particularly in the form of third-party cookies, is undergoing a significant shift. This change, known as data depreciation, not only […]

The Power of Running Awareness Campaigns on Social Media: Generating Leads, Conversions, and More without Remarketing

In today's digital landscape, social media platforms have become essential tools for businesses to reach their target audience, create brand awareness, and drive sales. Many marketers tend to focus primarily on strategies that involve retargeting and remarketing, often overlooking the potential that high-funnel awareness campaigns can bring. In this blog post, we'll explore how running […]

How To Install GA4 on Any Website

Google Analytics is an incredibly powerful tool that every business owner should take advantage of. At the core, Google Analytics is a data-centralizing platform that allows you to track and analyze all sorts of data related to your website, social media, and online marketing efforts. Everything from audiences, traffic channels, purchases, form submissions, etc. With […]

How to Install Google Analytics

Installing Google Analytics 4 is a requirement since Google Analytics 3 will soon be discontinued. Google Analytics 4 (GA4) is the latest and greatest generation of Google Analytics and willreplace the older Universal Analytics (GA3) after July 2023. Unlike GA3, the new GA4 can be used for tracking data on a website and/or app. GA4 […]

How to maximize Google Shopping Campaign Performance

Google Shopping Ads are the bread and butter of most e-commerce businesses.  Here are some ideas curated by Ernst Media to help you improve the efficiency of your shopping ads and bottom line. Optimize Product Feed Product feeds are where your products live and where Google pulls the data to populate shopping ads. Why you […]
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