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Growing a Home Services Google Ads Account

Today we are taking an in depth look at the 2022 Performance for a very successful painting company in Northwest Georgia called Dependable Painting and Remodelling. Derek and Tina Epstein manage multiple teams of painters that produce some of the best paintwork the Peach State has to offer. We are proud to serve them by […]

How to Split Test to Improve Performance

In today’s digital landscape, paid advertising is key to driving growth and success. Effective ad campaigns reach the right people, with the right message, at the right time. It’s so much more than simply creating ads and launching campaigns. Every setting matters. Ad copy and creativity also have a massive impact on the overall success […]

7 Tips that Will Instantly Boost Your Google Ads Strategy

In today's digital-first world, it is essential to have a robust and winning Google Ads strategy. Here are seven tips to help you avoid costly mistakes and create a winning strategy for your clients.   1: Strategize your Google Ads campaign mix. To reach your target audience, you need to show up wherever they are, […]

Google Lessons: Indexing vs Crawling

Crawling and indexing are two crucial components of Search Engine Optimization (SEO) and how Google runs its search engine. Both are used by all search engines to discover and understand the content on a website, but they serve different purposes. In this article, we'll explore the differences between indexing and crawling, how they work together, […]

What To Do With a Problem Like Twitter

For many years, Twitter has been the little brother that has a big impact in the world of social media. For many businesses and individuals, it’s been a great place to connect with and build community, and it’s had an outsized impact on the news, political discussion, and public conversation.  Nothing highlights this quite as […]

Facebook Business Manager: How To Give a Partner Access to Assets

One of the most common yet misunderstood functions of Facebook Business Manager is the ability to grant a 3rd party, such as an advertising agency or even freelancer, access to assets within a Facebook Business Manager account. There are a few “areas” that people can be added, which seems to compound the confusion. In this […]

Google Core Updates From 2003 to Today

Google announced its newest broad core update for September 2022! This came shortly after the helpful content update and just a little before the Search-On Press Meeting In other words, Google is busy being innovative and giving the search engine market something else they have to try and compete with.   Google Core Updates Google […]

Keyword Research: It's Importance In SEO

Search engine optimization (SEO) is one of the largest growing digital marketing strategies in the world. As Google grows, the world changes and social media platforms rise and fall, the need for a digital presence increases, and even more so the awareness needed for these brands grows. Search engine optimization is a very broad marketing […]

What Your Need To Know About Shopify's Summer '22 Edition

Shopify just dropped its Summer ‘22 Edition in late June with more than 100 new updates and features.  This is great news for not only businesses using Shopify, but also consumers who will inevitably be shopping from Shopify stores.   The latest edition, called Connect to Consumer (C2C), focuses on new ways of connecting businesses with […]

What is Yep and how can you utilize it for your business

There are a few search engines in the world that are responsible for how we view the World Wide Web. Between Bing, Yahoo, and of course the giant Google, you don’t have nor need anywhere else to scour the internet for the information you need whether it be sports, music, news, entertainment or anything in-between. […]

Updates to Instagram’s Algorithm and what that means for marketers

Head of Meta-owned Instagram, Adam Mosseri, shares regular updates about platform changes on his personal accounts. In the recent weeks and months a few big changes have been announced and are being rolled out to users now. Some of these updates include safety for children and teens through parental controls - like notifications to parents […]
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