Your Daily Dose of Digital Marketing Insights

How to upgrade Universal Analytics (UA) to Google Analytics 4 (GA4)

As you may have heard by now, Google will be sunsetting their Universal Analytics, and in its place, you’ll be forced to upgrade to Google Analytics 4 (Called GA4).  Unlike many of Google’s product development updates that happen behind the scenes, this Google Analytics upgrade consists of a completely new platform and interface, which necessitates […]

What you need to know about the iOS 14 Privacy Update for Facebook Ads

What’s going on:  Apple’s release of iOS 14 now gives users the choice of whether or not they want to be tracked. Facebook is calling foul, accusing Apple of being greedy, and doing this in the name of profits rather than security.   Implications: Anyone running ads on Facebook will suffer in both performance and reporting […]

Facebook Dynamic Ads: How To Use Them To Drive A Better ROI Than Any Other Channel

Facebook Dynamic Ads are the first - and sometimes the only - opportunity to make a good first impression, when you're trying to attract fresh audiences on the platform. Therefore, making those ads, compelling and relevant, is highly essential to your social media marketing campaign. So, why don't you scale a regular ad unit, and […]

Advanced PPC Strategies You Should Be Incorporating

In the PPC industry, you have to accept the fact that Google and Facebook are making most of the real money, to the tune of billions of dollars a year. As a result, some SEM marketing agencies avoid pay per click marketing altogether. However, in the right hands, PPC advertising can be beneficial for clients […]

User Guide: How To Structure a Google Shopping Campaign For Maximum Effectiveness

The great thing about a Google Shopping Campaign is that Google does most of the heavy lifting in the equation. As the most important Google advertising option in the ecommerce business, their system automatically creates ads for your products, and matches them with relevant search queries. Now; In order to achieve this, you need to […]

User Guide: Setup Google Analytics Ecommerce Tracking like a Pro

If you've ever run an ecommerce store, you know that you can't just rely on the ecommerce tracking analytical data reports, provided by your ecommerce cart provider. However, that information simply is not enough on its own. As an ecommerce business, you need to look at more than just how users are generally interacting with […]

User Guide: Setup Google Analytics Goals Like a Pro

Unarguably, Google Analytics is the best tool to monitor the performance of your website. And chances are, you're already using it to track pageviews, unique visitors, bounce rate, etc. There's also something important in there. Some might argue that this is the most important metric, out of all that Google Analytics offers. Google Analytics Goals. […]

Top 10 Must Have Social Media Management Tools in 2019

Social media has become something that almost no one can live without. Even great companies can't get by, without their social media accounts. It's how we reach out, and communicate with each other. And, as a business, reaching out to your customers - and any potential customers - and communicate with them frequently is really […]

10 Things You Should Be Doing In Your Paid Search Strategy

PPC advertising involves selecting a set of keywords, and writing an advert to appear when a person searched for that keyword, in major search engines. Also, it allows you to set a budget that you're willing to spend for clicks. Here are 10 techniques, that many people aren't even aware of, that can step up your […]

The Ultimate Guide To Performing an SEM Audit That Uncovers Pockets of Opportunity

Paid Search has exponentially expanded in complexity over the past decade or so. As a result of this, it’s really easy to miss new functionalities, and targeting capabilities offered to you, which would be a real shame. If you haven't seen our recommendations to drive the best performance in Google Ads in 2019, check it […]

How to Drive the Best Performance from Google Ads in 2019

No, you’re not dreaming. 2018 is long gone, and we're well into 2019. And as the old adage goes, “New year...time to relearn everything you thought you knew about Google Ads and PPC.”  2018 was a huge year in the world of PPC management. There were massive changes at Google, most notably the rebranding of […]
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