Start-Up to Success: Lessons Learned in Scaling an Agency

Leading and scaling an agency is no small feat. The journey is filled with ups and downs, and the need to adapt and grow is constant. As the founder of Eyeful Media has stated, a fast-growing creative agency, they've experienced the challenges firsthand. In this blog post, I'll share the valuable lessons they've learned along the way, divided into the stages of infancy, go-go growth, adolescence, and prime.


Infancy: Laying the Foundation

When Eyeful Media was in its infancy, we relied on a network of contractors and consultants. But as they began hiring full-time employees, they realized the need for a stronger infrastructure to support their growing team. Here are some key lessons from this stage:


Go-Go Growth: Establishing Structure

As the agency entered the go-go growth stage, the focus shifted to establishing a solid foundation and refining their processes. Here are some key lessons they learned:


Adolescence: Embracing Efficiency

Efficiency became the primary focus as they aimed to optimize their processes and improve profitability. Here are some key lessons from this stage:


Prime: Sustaining Growth and Beyond

In the prime stage of the agency's growth, they continued to evolve and adapt. Here are some key lessons learned from this:



Embracing Growth and Change

Scaling an agency is an ongoing journey, and each stage presents new challenges and opportunities. By diversifying revenue, making strategic hires, implementing efficient processes, and focusing on team development, you can successfully navigate the path to growth. Embrace the different stages, adapt to changing needs, and consistently evaluate and optimize your operations. Remember, every step in the journey brings valuable insights that contribute to your agency's success.

PPC Bidding on a Budget: 5 Tips for Success


PPC advertising is a powerful tool that can help small businesses skyrocket their sales and boost brand awareness. However, it's crucial to tread carefully, as overspending can quickly drain your budget. To ensure a successful PPC campaign without breaking the bank, we've curated five essential tips for effective PPC bidding on a budget. These tips will help you optimize your campaigns, maximize your ROI, and achieve your business goals. So, let's jump right into it!


Tip 1: Set Clear Goals and Build Your Account around Them

The beauty of PPC advertising lies in its versatility. With various campaign types and bidding options, you can tailor your approach to meet specific business goals. Start by identifying your primary objective, be it increasing brand awareness, driving sales, or targeting a specific audience. Then, create campaigns that align with your goal. By focusing on specific objectives, you can optimize your campaigns and drive meaningful results, even with a tight budget.


Tip 2: Keep It Simple and Specific

When it comes to PPC campaigns, simplicity and specificity are key. Structure your campaigns and ad groups in a way that aligns with your chosen keywords. By organizing your campaigns based on specific product categories, you can easily track and measure performance. This approach also allows you to create tailored ads that resonate with users' search queries, resulting in higher conversion rates. Embrace simplicity and let your ads do the talking!


Tip 3: Embrace Long-Tail Keywords

In the competitive world of PPC advertising, finding an edge can be challenging, especially on a limited budget. That's where long-tail keywords come in. By targeting less popular, more specific keywords, you can avoid bidding wars and secure valuable ad space. For instance, if you sell custom stickers, focus on keywords like "custom bumper stickers" or "design your own bumper stickers." This strategy not only saves you money but also increases your chances of conversion.


Tip 4: Limit Your Location Targeting

Don't overlook the power of location targeting. Instead of targeting the entire country (unless you're in a niche market), focus your budget on high-performing markets. Consider factors like shipping costs, brand awareness, and customer preferences to determine the geographies where your ads will yield the best results. By narrowing down your location targeting, you can optimize your budget and increase the likelihood of conversions.


Tip 5: Don't "Set It and Forget It"

While automated bidding and recommendations provided by Google can be a time-saver, don't rely solely on them. Ongoing management is key to optimizing your campaigns and ensuring maximum results. Regularly monitor your spending compared to your budget, identify top-performing keywords, and remove non-performing ones. Embracing ongoing management allows you to fine-tune your campaigns, improve performance, and achieve long-term success.



By following these five essential tips, small businesses can navigate the world of PPC advertising on a budget. Remember to set clear goals, keep your campaigns simple and specific, target long-tail keywords, limit your location targeting, and never forget to manage your campaigns actively. With careful planning and execution, PPC can become a game-changing tool for your business. So, get ready to make a big impact without breaking the bank!

Keyword Research Checklist for Creating Stellar Content

Welcome to Ernst Media, where we believe in the power of keywords to elevate your content and drive organic traffic to your website. In this blog post, we've curated the ultimate keyword research checklist to help you craft engaging blogs that resonate with your target audience. So, grab a cup of coffee and let's dive into the wonderful world of keywords!


Step 1: Define Your Objectives

Before embarking on your keyword research journey, it's crucial to clearly outline your objectives. Ask yourself: What are you trying to achieve with your blog? Are you aiming to increase brand awareness, generate leads, or boost conversions? Understanding your goals will allow you to focus your keyword research efforts in the right direction.


Step 2: Know Your Target Audience

To create content that truly resonates, you need to know who you're speaking to. Conduct thorough audience research to gain insights into your target demographic. Identify their pain points, interests, and preferences. This will enable you to select keywords that align with their search intent and help you connect with them on a deeper level.


Step 3: Brainstorm Relevant Topics

Once you know your audience, it's time to brainstorm topic ideas. Put yourself in their shoes and think about the questions they might have or the problems they need solutions for. Use tools like Google Trends, Buzzsumo, or Quora to discover trending topics and popular queries. This step is all about tapping into the conversation swirling around your niche.


Step 4: Expand Your Keyword List

Now that you have your topic ideas, it's time to expand your keyword list. Start by using tools such as SEMrush or Google Keyword Planner to generate a pool of related keywords. Look for long-tail keywords, as they tend to have less competition and higher conversion rates. Aim for a healthy mix of high-volume and low-competition keywords to maximize your content's visibility.


Step 5: Analyze Competitor Keywords

Take a sneak peek at what your competitors are doing. Analyze their content, website, and ranking keywords. This will give you valuable insights into their keyword strategy, allowing you to identify gaps and opportunities you can capitalize on. Don't copy their keywords outright, but rather use them as inspiration to refine your own keyword list.


Step 6: Prioritize Your Keywords

Not all keywords are created equal. Some will have a higher potential to deliver the results you desire. Prioritize your keyword list based on relevancy, search volume, competition, and user intent. Focus on keywords that strike a balance between being highly searched and niche-specific. This will help you target qualified traffic and maximize your chances of ranking higher on search engine results pages (SERPs).


Step 7: Optimize Your On-Page SEO

Keywords alone won't guarantee success. You need to optimize your on-page SEO to make your content search engine-friendly. Incorporate your targeted keywords naturally into your titles, headings, meta tags, alt text, and throughout your content. Don't overstuff, though, as this could hurt your rankings. Strive for a balance between keyword optimization and readability.


Step 8: Monitor and Track Performance

Once your content is published, the journey doesn't end there. Monitor and track the performance of your keywords using tools like Google Analytics or SEMrush. Measure your rankings, click-through rates, and conversions. This data will provide valuable insights for future improvements and optimization.



Congratulations! You've now mastered the art of keyword research and learned the essential steps for creating stellar content. Remember, keyword research is an ongoing process, and as trends evolve, so should your strategy. Stay up-to-date with the latest industry developments, test new keywords, and keep refining your content to stay ahead of the game.


Now, armed with this ultimate keyword research checklist, go forth and create content that captivates, converts, and inspires!

Google Removes Canada News Links in Response to Online News Act, Bill C-18

Google, the world's leading search engine, has made a significant change in response to Canada's Online News Act, also known as Bill C-18. This legislation has caused Google to remove news links from its search results, leading to a shift in how Canadians access news online. In this blog post, we will explore the impact of Google's decision and its implications for both users and businesses in Canada. So grab a cup of coffee and let's dive into the fascinating world of Canadian news and online search!


Understanding the Online News Act, Bill C-18

To fully grasp the situation at hand, we must first understand the Online News Act, Bill C-18. The purpose of this legislation is to hold online platforms accountable for the distribution of news articles, ensuring fair compensation for news publishers. By requiring platforms like Google to pay for the news content they display, the government aims to support the struggling journalism industry in Canada.


Google's Response

In response to the Online News Act, Google has decided to remove news links from its search results for Canadian users. This means that when Canadians search for news topics using Google, they will no longer see direct links to specific news articles. Instead, they will be presented with a more general overview of the news topic without any direct sources.


Implications for Users

The removal of news links has undoubtedly changed the way Canadians access news online. Without easy access to the latest news articles, users may need to rely on alternative sources or visit individual news websites directly. This shift may impact the speed and convenience with which users can consume news, as well as their ability to delve deeper into specific stories.


Implications for Businesses

For businesses and news publishers in Canada, Google's decision poses both challenges and opportunities. On one hand, the removal of news links may decrease visibility and traffic for news websites, potentially affecting advertising revenue. On the other hand, this change may encourage users to explore other sources, providing an opportunity for smaller news outlets to gain exposure and attract new audiences.


Adapting to the News Landscape

In light of these developments, it is essential for businesses and news publishers to adapt their strategies to navigate the evolving news landscape. Investing in other channels, such as social media marketing or email newsletters, can help maintain connections with their audience and drive traffic to their websites. Additionally, optimizing for search engines other than Google may help mitigate the impact of the news link removal.



Google's decision to remove news links from its search results in response to the Online News Act, Bill C-18, has raised several important considerations for both users and businesses in Canada. As we navigate this new landscape, it's crucial to stay informed about the changing dynamics of the news industry and explore alternative avenues for accessing and distributing news. By embracing these changes and adapting our strategies, we can continue to foster a vibrant and informed media ecosystem in Canada.

YouTube's Bold Move: No More Videos for Ad Blockers

Hey there, fellow video enthusiasts! We have some breaking news from the world of YouTube, and it's a pretty big deal. The popular social media platform has just announced a new trial that could potentially change the way we watch videos on the site. Brace yourselves, because YouTube is now disabling videos for people using ad blockers. Yep, you read that right!


In this new trial, YouTube is giving users two choices: either turn off their ad blockers or pay a monthly fee of £11.99 for YouTube Premium, which grants access to the site's extensive video library. So, if you want to keep enjoying all those cute cat videos and epic fail compilations, you may have to make a tough decision.


Now, you might be wondering, why should we care about this trial? Well, dear readers, if this becomes the norm for YouTube, all users who want to continue watching videos for free will have to allow those pesky ads to play. While that might not sound ideal for some, it's actually fantastic news for marketers like us! With more reach for our campaigns, we have the potential to see a boost in conversions. So, yes, it's a win-win situation for all parties involved.


So, how does this trial work? Currently, YouTube is testing it on a small group of people around the world who have ad blockers enabled. Once these users sign in to watch content, all videos will be blocked unless they either disable their ad blockers or choose to subscribe to YouTube Premium. Tough choices, my friends!


But what does YouTube have to say about all this? According to Oluwa Falodun, a spokesperson for Google, this isn't the first time ad blocker detection has been implemented by publishers. It's a way for YouTube to remind viewers that ad blockers violate the platform's Terms of Service and urge them to allow ads or explore YouTube Premium for an ad-free experience. The company takes disabling playback seriously, but viewers can provide feedback if they feel they've been wrongly flagged as ad blocker users.


Now, why is YouTube making this move? They claim it's all to ensure that content creators are properly compensated for their hard work. By maintaining their ad-supported model, YouTube supports a diverse ecosystem of creators and provides billions of people worldwide with free access to a wealth of content. Fair's fair, right?


For those hungry for more information on YouTube's ad policy, we recommend heading over to the YouTube Advertising hub, where you can dive deep into the nitty-gritty details.


So, what are your thoughts on YouTube's trial? Are you ready to turn off your ad blocker or go premium for an uninterrupted viewing experience? Let us know in the comments below!