Installing Google Analytics 4 is a requirement since Google Analytics 3 will soon be discontinued.

Google Analytics 4 (GA4) is the latest and greatest generation of Google Analytics and will
replace the older Universal Analytics (GA3) after July 2023. Unlike GA3, the new GA4 can be used for tracking data on a website and/or app. GA4 leverages Google’s machine learning to offer you valuable insight into customer behavior across devices and platforms.

Step 1 - Log into Google Analytics
Go to

Step 2 - Find Your Google Analytics Account
This will be in the top left of your screen

Step 3 - Set up GA4 Assistant 
Click on the property with a UA-Number, followed by the view (to the right of the property).

You will find this in the top middle of the screen. If you have not done this previously, you will select "Get Started" under the "I want to create a a new Google Analytics 4 Property" section. 

This step creates you a property ID, but it is not on your website yet!

Step 4 - Create Data Stream 
In the middle of the page there is a tab of "Data Selection", on the right hand side you will see the status of your collection. If you have not done this previously, it will be "Not Started". To get started follow these steps:

  • On the left of your screen, select "Data Streams" which will bring you to your GA4 account
  • Click on the property you created
  • In the top right of the screen you will copy the measurement ID

Step 5 - Adding to your Tag Manager

Create a new tag for the GA4 configuration. There is a text box titled "measurement ID" where you will paste the ID number you copied from the previous step. 

Trigger to all pages.

Step 6 - Install Tracking Code via

Paste the code you just copied into the section of your website HTML.

Congratulations! You’re now set to track the behavior of customers on your website. Use this valuable information to better understand your business and how it can grow. 

If you're interested in adding a Google Analytics property to your website, you're in luck! Whether you're new to website analytics or have experience using other tools, our next blog post will give you step-by-step instructions on how to set up a Google Analytics property on your website. Stay tuned for more information!